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Social Media Lead at Native Instruments (DE)

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Job Description

For over 20 years, Native Instruments has been the backbeat to the music industry. As leaders in digital music creation and performance, we’re right there on stage and in the studio with global stars and legends in the making. Guided by our mission to make music creation more inclusive and accessible, our hardware, software and digital services provide innovative, fully integrated solutions for music producers of all styles and genres.

Our Content & Creative team brings NI’s brand to life by orchestrating the production and publishing of content and campaigns across our channels. Our goal is to engage, inspire and educate our global community of music producers, and generate business value by optimising the performance of our channels and creative assets.


  • You will lead the creation and programming of social media content for Native Instruments’ 4 million+ social followers on Facebook, Twitter, and Instagram.
  • You will collaborate with teams including release marketing, community, and regional marketing to plan and execute campaigns
  • Using your strong organizational skills, you’ll plan and maintain a calendar across key platforms
  • Bringing your strategic thinking skills, you will define our holistic social strategy including channels, creative approach and tone of voice
  • You will strategize how best to leverage channels and content formats to achieve the greatest impact
  • You will establish processes and workflows for efficient content creation and posting
  • You will initiate and produce original channel-specific content — collaborating with our in-house teams and freelancers
  • You will monitor social performance and optimise to increase brand awareness, engagement and sales
  • You will generate social media reports, with actionable insights based on KPIs and competitive analysis
  • A skilled collaborator, you will provide teams with best practises, guidance and actionable insights


  • You have previous experience in Social Media or Editorial from within in the music, media and/or technology industry
  • You have working knowledge of social media publishing suites (Sprout) and reporting tools
  • You have meticulous organizational skills: Google Drive is your second home
  • You offer a flair for conversational copywriting with an understanding of the right tone for each channel
  • You are analytical with proven experience in reporting and analysis of statistics and trends
  • You have a solid understanding of music production tools: motion design, graphic design and video editing skills are a plus
  • You have a passion for music and understand the current landscape, the music market and the associated social media environment
  • English language fluency with excellent written and verbal communication skills

Job Summary

Berlin Location
Full Time Job Type
Salary Competitive


To develop truly innovative and inspiring instruments for music producers and DJs, connect musicians as a community, and drive accessibility and quality of sound, we need people. People that show how logic and creativity work together, fusing reason and emotion at every part of the process. We need skilled and driven people who transform our vision into the best possible products and services out there. With you at the core of our company, we will create the future of music. We’re looking for exceptional individuals with strong analytical minds and a passion for music and technology. We offer a fantastic global music culture, fostering creativity and ideas to make you a driving force in changing the music industry.

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