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Senior Digital Marketing Manager at Vector Mgmt (CA)

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Job Description

Artist management firm seeking a creative, marketing strategist, well-versed in music distribution, digital, social and content strategy and analytics. Equal parts creative and strategic, the Senior Digital Marketing Manager works across Vector’s entire roster of clients, directly with artist managers, to build a framework of promotional and marketing drivers, ultimately bringing album, tour and social strategies to life. This position reports to the General Manager and sits within a cross-functional marketing team.


  • Act as lead marketer on the planning and development of marketing strategies focused on brand-building and commercial initiatives centered around active album and tour cycles.
  • Craft creative and comprehensive marketing plans
  • Curate exclusive promotions and content that can be optimized across digital platforms and social channels to drive awareness, engagement and consumption
  • Collaborate with Director of Marketing Operations on the implementation of strategic plans and execution of its elements by members of Vector’s in-house marketing team and third parties within the artist’s ecosystem
  • Measure the effectiveness of marketing campaigns by aggregating key metrics, analyzing datapoints and translating real-time insights into actionable strategic planning to improve digital consumption (streams and views), radio airplay, social media engagement and growth, CRM/SEM/SEO, paid display advertising…
  • Audit digital and social footprints of artists to identify areas for growth, optimization and monetization.
  • Manage DSP Relations Manager – responsible for driving global awareness and digital consumption through the solicitation of editorial coverage and other music programming opportunities via key digital partners such as TikTok, Instagram, Twitter, YouTube, Amazon, Apple & Spotify to create campaigns driving awareness and streams
  • Act as Vector’s industry-facing strategic marketing ambassador, building equity with existing partners and expanding its network with new digital stakeholders, media platforms, start-ups and other affiliates


  • Positive energy and a team work mentality
  • 5-7 years in a senior level marketing role building album campaigns and release plans that connect traditional and digital marketing drivers
  • Proven track record working with artists in all stages of their career – direct experience interfacing with artist management strongly preferred
  • Demonstrated ability to think creatively, three-dimensionally and tie different promotional elements of a marketing campaign together
  • Fluency in building creative assets and content to serve as branding cornerstones of a campaign and are brought to life via digital and social strategies
  • Established global network of industry relationships with DSPs (Spotify, Apple, Amazon, YouTube), radio and podcast networks, and other key digital and social platforms (Tik Tok, Twitter, Facebook, Instagram, Discord…)
  • Understanding of music industry-specific tools, analytics and best practices cross-platforms
  • Organized, critical thinker in a team environment, under pressure, on short deadlines and across multiple active artist campaigns.
  • Broad knowledge of contemporary music and multiple genres and how to effectively tap into those audiences
  • Capacity to identify a value proposition, support with key data and craft holistic plans
  • Superior attention to detail, organizational and interpersonal skills
  • Excellent verbal and written communications skills
  • Strong and articulate in presentation skills
  • Tech savvy command of business software (Microsoft Office suite, Adobe, Monday…) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom…)
  • Discretion in handling confidential data and dealing with high-level artists and industry executives
    COVID-19 vaccination will be required for this position subject to legally valid exemptions

Job Summary

Toronto (CA) Location
Full Time Job Type
Salary Competitive

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