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PR Manager at Armada Music (NL)

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Job Description

As Armada Music’s PR Manager, you are responsible for devising and setting up creative PR campaigns for our releases, artists, labels, merchandise and events. You will strike up (and maintain) relationships with various media (e.g. blogs, magazines, newspapers and radio and television channels) on one hand and artists, brands, promoters, creators, influencers, managers and labels on the other. You are also a (trusted) point of contact for the managers and artists, and a linchpin both within the organization and for external parties.

What exactly are you going to do?

  • You devise and set up PR and promotional campaigns for the Armada Music label and its releases.
  • You actively maintain our press contacts, press lists and systems;
  • You set up interviews with artists;
  • You coordinate press days;
  • You send (promo) mail-outs to the press and follow up accordingly;
  • You create, file and distribute PR reports;
  • You contribute to the (social) content strategy by generating content ideas and building bridges between our artists and online content creators/ outlets
  • You create and send out press releases in our system;
  • You accompany artists during radio and television recordings; and are a representative of Armada Music at events, festivals and conferences.
  • You provide assistance with external events, for example by guiding artists during interviews or photo shoots; and help organize Armada industry events.



  • You have a bachelor’s degree in communication or marketing;
  • You have up to three years of relevant work experience, preferably within the music industry;
  • You are able to work accurately and quickly at the same time;
  • You are social, constructive, proactive and have a strong affinity with electronic music
  • You are communicatively strong;
  • You can work both independently and as part of a team;
  • You aren’t held back by a nine-to-five mentality;
  • You have a good command of the Dutch and English language, in both conversation and writing;
  • You preferably live in or around Amsterdam.

Benefits & Perks


At Armada Music, you’ll be pursuing your passion on an international scale. Calling an inspiring and musical environment home, you’ll bump fists with a young and dynamic team of skilled coworkers, both during office hours and at the legendary Friday afternoon drinks in our in-office club (once the situation allows this again). We also offer an appealing pension scheme for when we finally decide to grow up and 25 days off per year to force you to miss us every once in a while. And we’ll pay you. There’s that too, of course. And one more thing, please keep in mind that this position is at our office in Amsterdam. Therefore we prefer applicants who live in or around this beautiful city with a reasonable travel distance to our office.

Is this vacancy keeping you up at night? Click on ‘Apply now’ and send us your resume and cover letter. We’re looking forward to meeting you!

Job Summary

Amsterdam, Netherlands (NL) Location
Full Time Job Type
Salary Competitive


Armada Music is the biggest independent dance music label in the world, founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA). A six-time winner of the IDMA for ‘Best Global Label’, Armada Music boasts the globe’s biggest dance music catalog of over 40.000 titles and a mouth-watering artist roster. Promoting dance music all over the world from its offices in Amsterdam (HQ), New York and London, Armada Music represents and cultivates the creative exploits of some of the biggest players in the electronic music game, including Andrew Rayel, Armin van Buuren, ARTY, Brando, Cat Dealers, Ferry Corsten, Loud Luxury, Morgan Page, Sunnery James & Ryan Marciano and Tensnake. Through this star-studded dance music army, Armada Music collects over 500 million streams per month, secures weekly airplay on the biggest nation-wide broadcasting stations (such as BBC Radio 1 and Sirius XM), and frequents the top spots of the U.S. Mediabase Dance Airplay charts. Continually bringing out the best in its artists has led to various high-magnitude achievements, including Armin van Buuren’s Grammy nomination for ‘This Is What It Feels Like’, Lost Frequencies’ Diamond Award for exceeding the mark of one billion streams on Spotify and the huge success of Loud Luxury and Brando in the U.S. and beyond. A global brand outfitted with the esteemed ‘Armada Invites’ events, state-of-the-art, in-office facilities (The Club!, the radio studio and two production studios), producer platform Armada University and over 1 million followers across its biggest playlists, Armada Music can look back on many wondrous years while pulling out all the stops to ensure plenty more.

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