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Music Marketing Manager at TikTok (UK)

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Job Description

The team is supporting our new platform. SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation.

Our team makes sure SoundOn exists to give every music creator & label the power to authentically connect with new audiences and “do music” their way.


  • Strategic campaign planning, execution and budget management of 360 music marketing campaigns.
  • Liaise directly with Artist Partnership team and artist management to ensure successful artist marketing and music promotion campaigns across traditional, influencer and social media/digital marketing verticals.
  • Work closely with the A&R team to coordinate product delivery, campaign timelines and marketing assets (artwork, photos, videos, etc.)
  • Work with external creative and media buying agencies, source and manage press, online, radio and TV opportunities for each project if needed.
  • Collaborate with the International Music & Marketing teams to roll out campaigns in international markets as well as other strategic initiatives.
  • Analyze key campaign statistics and data points to measure campaign success and uncover new marketing opportunities.


  • 5+ years of music industry experience with an emphasis on artist marketing.
  • Deep understanding of the music industry and how key promotional verticals work together to form a holistic marketing campaign
  • Strong analytical skills to form insights and tell stories that uncover new marketing opportunities or inform new strategies
  • Excellent communication skills both written and verbally, with an aptitude for being concise and clear
  • Exceptional organizational and coordination skills
  • Ability to effectively collaborate cross-functionally
  • Motivated to work with a fast moving and rapidly developing roster
  • Strong understanding of the TikTok ecosystem is a plus.

Job Summary

London, UK Location
Full Time Job Type
Salary Competitive


TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

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