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Music Marketing Manager at Rockstar Games (US)

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Job Description

At Rockstar Games, we create world-class entertainment experiences.A career at Rockstar Games is about being part of a team working on some of the most creatively rewarding and ambitious projects to be found in any entertainment medium. You would be welcomed to a dedicated and inclusive environment where you can learn and collaborate with some of the most talented people in the industry.Rockstar Games New York is seeking a Music Marketing Manager to lead, develop and implement innovative and effective strategic marketing plans for our music offerings. The Music Marketing Manager will serve as the principal liaison between all internal departments, international offices, and external distributor and music partners to aid in the execution of global music marketing campaigns


  • Work with all internal departments and external distributors, music labels, PR teams, and artists to effectively and creatively plan and execute compelling marketing campaigns around all Rockstar music releases.
  • Build and maintain relationships with all major DSPs and related music brands.
  • Identify, strategize, and present new opportunities for our music releases and individual featured music artists at DSPs and with other digital partners.
  • In conjunction with our partners, coordinate and facilitate set up of digital releases including developing key art, metadata, and final audio files.
  • Work with our internal and external creative teams to design, develop, and release physical music offerings.
  • Coordinate with internal and external creative departments on development and delivery of videos, art, and packaging assets as well as broadcast, online, and printed advertising materials.
  • Create detailed reports of all marketing work on individual campaigns, to ensure that all results are communicated to internal and external partners.
  • Work with internal and external sales / retail teams to coordinate and confirm a strong DSP and physical retail plan to drive consumption including streams, pre-orders, pre-saves, and sales.
  • Analyze data including social media and sales data to best plan and manage campaigns, and optimize ROI.
  • Look for new, innovative ways to market and promote our music releases.
  • Collaborate with community managers and social media teams on public-facing messaging and partnership programs.
  • Maintain and update asset approval schedules.
  • Create and maintain campaign budgets.
  • Be the expert on the competitive and music industry landscape.


  • A passion for gaming and music, with a strong knowledge and interest in pop culture and the Rockstar Games brand.
  • Education and Experience: Bachelor’s Degree and 5+ years of professional experience in product / marketing management within the music industry.
  • Excellent organization, communication, and interpersonal skills.
  • Proven capability to work autonomously, demonstrating the ability to make impactful decisions.
  • Strong organizational and project management skills with the ability to multi-task across an eclectic variety of projects in a fast-paced environment.
  • Ability to interact with internal peers and management as well as vendors and outside agencies.
  • A strong passion for a wide variety of music artists and genres along with knowledge of how to speak to their fanbases.
  • Creative thinker with the skills to analyze marketing challenges and performance data to develop effective marketing solutions.
  • Proven experience working with DSP partners to develop strategies and marketing ideas that directly affect music playlisting and charting.
  • Overall drive and ability to push projects through to completion.
  • Ability to handle difficult situations with tact and diplomacy.
  • Resourcefulness to create impactful campaigns regardless of budget constraints.
  • Current awareness and understanding of digital media platforms and trends.

Job Summary

New York Location
Salary Competitive


Want to be a part of the team responsible for creating and publishing some of the most popular and critically-acclaimed games in the world including franchises such as Grand Theft Auto, Max Payne, Red Dead, and more? At Rockstar Games, we focus intently on quality and content to proudly produce exactly the kind of games we would want to play ourselves. A career at Rockstar Games is about passion and commitment, to the projects and to each other, all while working on some of the most creatively rewarding and challenging projects to be found in any entertainment medium with some of the most talented people in the industry. We offer successful candidates a highly competitive salary and compensation package including a comprehensive benefits package for all full-time hires. Rockstar Games is an equal opportunity employer. If you have any questions about Rockstar Games unrelated to job opportunities, please direct them to [email protected] or visit

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