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Media Strategy Manager at TIDAL (US)

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Job Description

This role sits within TIDAL’s Marketing department, on the Media Strategy team. The Media Strategy team’s goal is to provide media expertise in service of enterprise goals, including subscriber acquisition growth and brand-building initiatives. The team works with a combination of external agency and platform partners, and a cross-functional internal team.

We are looking for an extraordinary Media Manager to support our full-funnel media strategy. You will lead projects that help us achieve our enterprise goals, while developing marketing strategies, media goals, roadmaps and opportunities to evolve. You are well-versed in developing and measuring cross-channel, full-funnel initiatives and managing an always-on media program.

You Will

  • Manage, execute and optimize media investment strategies across channels digital and offline channels in service of acquisition, brand goals.
  • Build, iterate and share optimization approaches that scale results and help develop insights
  • Support weekly campaign reporting, forecasting/pacing and other campaign performance plans
  • Develop experimentation and testing approaches for channel, creative and measurement strategies
  • Contribute to creative and media briefs that help define program goals and Indicators, optimizing campaigns.
  • Collaborate with our teams across creative, analytics, finance, product to maximize results.
  • Work with external partners to help keep the team updated on the latest landscape changes, trends and opportunities.



  • A BA/BS degree or equivalent practical experience
  • At least 5+ years of related performance marketing experience, preferably B2C
  • Passion for marketing – you stay up-to-date on the industry, platforms and changes as they roll out
  • A firm grasp of analytics, A/B Testing and metrics-driven performance marketing
  • Strong analytical ability and strategic thinking
  • High levels of integrity, autonomy, and self-motivation
  • The ability to summarize complex ideas into actionable recommendations for senior executives

Bonus Experience working on agency side across multiple client verticals

Benefits & Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Job Summary

New York, NY, USA Location
Full Time Job Type
Salary Competitive


TIDAL is a global music and entertainment platform committed to creating a deeper connection between artists and fans. TIDAL is a pioneer in giving its subscribers exclusive access to high-profile music, videos, original content, livestreams, tickets, merchandise and live experiences fans cannot find anywhere else. The platform’s original content includes the “On Air” podcast network, original video series, artist documentaries and more. With the commitment of artist owners that believe in creating a more sustainable model for the music industry, TIDAL aims to elevate the experience for artists and music fans. The TIDAL artist-owners are Alicia Keys, Arcade Fire’s Win Butler and Regine Chassagne, Beyoncé, Calvin Harris, Coldplay’s Chris Martin, Daft Punk, Damian Marley, deadmau5, Indochine, J. Cole, Jack White, Jason Aldean, Shawn “JAY Z” Carter, Kanye West, Lil Wayne, Madonna, Nicki Minaj, Rihanna, T.I. and Usher. TIDAL is currently available in 53 countries, has more than 60 million songs in its catalog and over 240,000 high quality videos. Since inception TIDAL had livestreamed more than 120 concerts, offered 325,000 concert tickets and hosted hundreds of exclusive TIDAL member events globally.

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