FUGA’s Marketing Services (MS) Team has been built to add value and solve problems for our vast number of clients by helping them connect their artists with audiences and create revenues and growth. Sitting within the wider MS team, the Marketing Strategy team is primarily client facing and responsible for helping to set and implement bespoke strategies on campaigns for a roster of clients. This includes identifying current, future, and aspirational demographic targets, building concise road maps to achieve the stated goals, working with the Audience Engagement and Digital Accounts teams to build key assets that help drive the artists vision & brand, all while managing resources responsibly and insuring that all departments have the tools and information they need to keep the company moving in the same direction with one voice on all projects.
As this role has a primary focus in the Rock genre (including Rock, Hard Rock, Alternative Rock and Metal), we’re looking for a candidate with strong passion and knowledge of this space, with prior experience in marketing or promotions across this segment of the music industry.
You will be a key and trusted point of contact for a portfolio of FUGA’s clients (primarily record labels and management companies) who work in the Rock space, on a global basis. You will work closely and collaboratively with your Marketing Services colleagues in other FUGA offices to coordinate multi-territory campaigns, and steer our collective work towards client-specific goals. You will also be able to leverage your knowledge and expertise across Rock music, plus your associated network of industry contacts, to add value to our clients and contribute towards campaign execution.