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Marketing Manager at AWAL (US)

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Job Description

As Manager, Marketing you will work closely with a diverse roster of artists to set up, execute and deliver industry leading, innovative marketing campaigns. Alongside this, the role will support Marketing Directors on priority campaign strategies and implementation. You will work closely with teams in the US, UK and internationally to provide planning support, project management, and assist in overseeing global marketing campaigns. Additional responsibilities will include budgeting, data analysis, scheduling and reporting. You will manage cross communication with commerce, promotion, audience development, synch, brand partnership and publicity teams. You will be a point of contact with artists and management partners. You are a self-motivated strategic thinker; detail oriented and organized project manager; problem solver and a passionate marketer with the proven ability to multitask who has a desire to grow into a leading marketing role within the music industry.


  • Maintain a roster of artists as the lead marketing point person
  • Support Marketing Directors in the areas of project management and ideation of creative marketing campaigns for a diverse roster of artists
  • Assist in managing marketing campaign budgets, release scheduling, communication, reporting, invoicing and problem solving
  • Collaborate with A&R, audience development, digital accounts, synch, publicity, commerce, and promotion teams to develop artists and grow existing careers
  • Communicate and synchronize campaigns with global marketing teams
  • Regularly communicate with external parties and maintain a high level of relationship management
  • Manage relationships with external brand and marketing partners


  • Bachelor’s Degree in a relevant field
  • 3+ years’ experience in a music marketing role
  • Previous experience working at a record label is preferred
  • Understanding and knowledge of current music marketing campaigns
  • Good familiarity of digital, social and viral marketing within the music space
  • Strong written and verbal communication skills
  • Experience with Music Connect, Mediabase, Chartmetric and other industry information systems

Job Summary

Los Angeles Location
Full Time Job Type
Salary Competitive


AWAL is Kobalt's unique alternative to the traditional music label, offering artists and independent labels a range of services without having to give up ownership or control. With local offices around the world, AWAL's services include global distribution, marketing and release management, A&R, funding, playlist promotion, radio and PR, YouTube monetization, and access to real-time comprehensive music data and insights through the AWAL App. AWAL’s roster ranges from new, breaking artists to global successes, including Lauv, R3HAB, Tom Misch, Bruno Major, The Wombats, VÉRITÉ, Nick Cave & The Bad Seeds, Yung Lean, and more. As a Kobalt company, AWAL is at the forefront of technology, empowering artists, and driving transparency across the industry.

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