In this role, you would be managing the marketing plans for Guitar Center Enterprise vendor partners, growing the company’s revenues through sales of omnichannel marketing services — including direct mail, social media, retargeting, and other branded, interactive experiences – that ultimately assist in greater sales of musical instruments.
Responsible for all internal project management or partner management if applicable, price negotiations, project timelines, review schedules, and obtaining content approvals
Position the Enterprise’s brands (Musician’s Friend, Guitar Center, Harmony Central, Music123, Woodwind & Brasswind, Music & Arts) as key partnership marketing avenues for musical instrument manufacturers, creating/developing marketing partnerships that meet and exceed individual quarterly revenue goals
Consultative campaign management and optimization for the book of business
Track and analyze campaign objectives and performance data to identify new growth opportunities
Responsible for sourcing campaigns for clients and aligning with appropriate traffic and inventory based on geographic/contextual/demographic targeting, impression volumes and eCPM/eCPA performance expectations
Coordinate with internal groups to launch new campaigns and troubleshoot existing campaigns
Research the company’s products and inventory to understand and effectively present them to partners
Manage and maintain strong vendor and industry relationships
Additional duties as assigned.
Bachelor’s Degree (or 4 years of equivalent work experience), preferably in Marketing, Business Management, or related field.
5+ years of relevant work experience in advertising or marketing (in addition to degree or years of previous experience), preferably with experience in social media/community or digital marketing.
Intermediate understanding of internet display advertising (Ad Networks, Display Publishers, Ad Serving)
Novice knowledge of website conversion metrics, including eCPM, eCPA
Westlake Village, CA, USA
The largest community on the web to find and list jobs that aren't restricted by commutes or a specific location.