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Head of Promotions at Anjunabeats & Anjunadeep (UK)

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Job Description

This is a new, senior position at Involved Group leading promotional activities across marquee electronic labels Anjunabeats, Anjunadeep, This Never Happened, Ophelia and several new labels launching in 2021.

You will be driving growth for AAA dance talent and underground stars including Above & Beyond, Seven Lions, Lane 8 and Ben Böhmer. We’re looking for a team player with a deep list of contacts who can integrate with our close knit team and nurture the careers of our junior staff.


  • Develop and oversee a cohesive, integrated, business-wide strategy for streaming, radio and PR / press
  • Alongside Streaming Manager, maintain excellent relationships at DSPs and proactively source high-value opportunities across the business
  • Work with Streaming, Radio and Label Teams to develop priority campaigns that tell powerful stories and drive sales
  • Ensure that all strands of our promotions team are working in lockstep on priority campaigns
  • Build and maintain relationships at streaming, press and radio
  • Manage third party radio pluggers on priority campaigns
  • Alongside Leadership team, set sales driven targets across streaming and radio
  • Develop territory specific promotional strategies to grow the presence of our business in emerging markets
  • Maintain, develop and oversee all aspects of our promotions function, including in-house promo lists, radio contacts and pitching processes
  • Ensure all label and promo teams are making full use of data analysis to guide decisions and campaign strategies
  • Work closely and collaboratively with the marketing team to align our promotional activities with social, paid and content strategy
  • Line manage, nurture and develop the promotions team


  • At least five years streaming, sales or promotion experience within the music industry
  • A lifelong fan of electronic music with an understanding of our brands and catalogue
  • A relationship builder who can communicate and sell a clear message
  • Excellent contacts and relationships at DSPs and radio
  • Organised and business oriented with a hunger to hit targets

Job Summary

London Location
Full Time Job Type
Salary Competitive

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