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Head of Pop-Rock Marketing at Geffen Records (US)

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Job Description

The legendary, Geffen Records, one of the labels within IGA, and home to artists including Olivia Rodrigo, BTS, Yeat, Yungblud and more… is presently seeking a Head of Pop/Rock, Marketing. This position will be based in the company’s Santa Monica, CA location and focuses on the long term growth and development of Geffen artists within Pop/Rock.

We’re seeking an individual who possess the hunger and high energy for this rapidly expanding Music Label to run the Pop Rock Marketing team.

This role will recommend, assess, and oversee global interactive marketing strategies utilizing technology partners, digital developers, and social media. Core functions include creation/implementation of digital tools and products to increase fan engagement, working with internal and external partners to secure their support and participation in campaigns, and overseeing execution of progressive marketing strategies.

This role will be responsible for working directly with Universal artists and their representatives as well as executive staff and departments within IGA. This position is a visible and prominent role both inside and outside the organization.


  • Work closely with artists and their representatives to develop interactive marketing objectives and initiatives
  • Oversee campaign execution with a focus on global audience engagement
  • Direct and approve creative processes for internal and external technology builds
  • Manage, interpret, and report on the performance of digital initiatives
  • Be a creative visionary, driving progressive marketing campaigns and inspiring innovation across the team
  • Collaborate with other teams at IGA including Commercial, Radio, Production, A&R and International
  • Account for project and campaign marketing budgets


  • Minimum 4+ years of experience in music marketing
  • An unquenchable thirst for innovation, experimentation, and reinvention
  • Experience in global music marketing, ideally working with catalog artists
  • Expert-level understanding of the technology and marketplace powering today and tomorrow’s music industry
  • Extensive experience in digital marketing, CRM, fan engagement and analytics
  • Proven ability to build and manage strategic marketing partnerships
  • Strong grasp of collaboration and asset management tools
  • Excellent presentation, communication, and analysis skills
  • Passion for bringing music to the world in innovative ways
  • Ability to handle multiple projects and operate effectively in a high-pressured environment

Job Summary

Santa Monica Location
Full Time Job Type
Salary Competitive


Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

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