The legendary, Geffen Records, one of the labels within IGA, and home to artists including Olivia Rodrigo, BTS, Yeat, Yungblud and more… is presently seeking a Head of Pop/Rock, Marketing. This position will be based in the company’s Santa Monica, CA location and focuses on the long term growth and development of Geffen artists within Pop/Rock.
We’re seeking an individual who possess the hunger and high energy for this rapidly expanding Music Label to run the Pop Rock Marketing team.
This role will recommend, assess, and oversee global interactive marketing strategies utilizing technology partners, digital developers, and social media. Core functions include creation/implementation of digital tools and products to increase fan engagement, working with internal and external partners to secure their support and participation in campaigns, and overseeing execution of progressive marketing strategies.
This role will be responsible for working directly with Universal artists and their representatives as well as executive staff and departments within IGA. This position is a visible and prominent role both inside and outside the organization.