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Global Marketing Lead – Live Music at Pollen (UK)

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Responsibilities

  • Lead strategic marketing conversations with live music artists/bands globally, build Artist-focused marketing strategies, and drive forward Artist campaigns with incredible attention to detail.
  • Liaise with the teams of live bands, across all music genres from country to metal and beyond, to ensure the success of marketing campaigns.
  • Craft end-to-end campaign lifecycle strategy and narratives across all consumer touchpoints and channels including Ambassador, CRM, SMS, and Social, ensuring all campaigns are on brand and tailored to the specified audience.
  • Project manage campaigns, driving the end-to-end execution of strategy across Email, Organic Social, Email, and Paid Social channels.
  • Partner cross-functionally with Content, Product Development, Performance Marketing, CRM, and Design partners to find efficiencies, maximise performance, and optimise marketing strategies across customer touchpoints for future campaigns.
  • Write on-brand, on-demo, and platform-native social copy for campaigns, optimising for improved performance and brand feel based off of partner feedback, customer feedback, and content performance analytics.
  • Oversee and manage the asset creation process of campaign materials to ensure brand alignment, error-free creative, and effective storytelling with the goal of driving conversion.

Job Summary

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London Location
Full Time Job Type
Salary Competitive

About

Pollen builds, curates, and delivers the best travel experiences using technology, a network of global partners, and a data-driven customer-led mindset – pairing world class entertainment with the world's most exciting destinations. Pollen brings you all the best experiences on pollen.co. We have two offerings: Pollen Presents and Pollen+. Pollen Presents curates experiences around your tastes and preferences you can't find anywhere else. These experiences bring together music, sports, wellness and beyond to enable you and your friends to connect around one-of-a-kind itineraries in exciting destinations. Pollen+ always gets you more at music festivals and events when you book through us. Pollen+ partners with the biggest promoter brands and music festivals, including We Are FSTVL, Austin City Limits, Bonnaroo, C3, Electric Zoo, Live Nation and more. Pollen was founded in 2014 by brothers Callum & Liam Negus-Fancey. Pollen is backed by prominent investors including Kindred, Northzone, Sienna Capital, Backed and Draper Spirit. Pollen has raised over $100 million in VC funding.

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