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Digital Marketing Specialist at Roc Nation (US)

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Job Description

This position reports to the Director of Digital Marketing and Strategy and serves as a key member of the Roc Nation Digital Music Team servicing Equity Distribution, maintaining its socials and general team support. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, facilitating requests between partners, managers and artists & maintaining artist web and social platforms. The Digital Marketing Specialist will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.


  • Community Management: Lead overall strategy and execution of EQ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas
  • Content Development & Marketing: Develop and execute digital marketing andcontent distribution strategies for EQ. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content.
  • Site and Social Development / Management: Support and manage EQ site builds and launches; maintain and update the EQ site, social media profiles & EQ properties and oversee SEO for site.
  • Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
  • Team Support: Includes general administrative duties including but not limited to maintaining team calendar, managing client database, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager


  • Strong oral/written communication skills
  • An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
  • 2-4 years experience managing the use of and/or relationships with social platforms
  • Ability to research, conduct successful outreach & manage an on-going social influencer database
  • Extensive knowledge of and passion for the music market
  • Experience growing the following and engagement for a brand’s social media accounts
  • Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
  • The highest attention to detail
  • Track record building and maintaining strong business relationships
  • The drive to take initiative, work independently and be accountable while also working as
  • a team player who is collaborative, positive and flexible
  • Bachelor’s degree in a related field preferred
  • Experience running reports and exporting data from Google Analytics, email service
  • providers, CRM and other audio/video/social platforms
  • Experience working with social management and listening platforms
  • Experience working with content management systems; especially Wordpress
  • Knowledge using basic audio, photo and video editing programs

Job Summary

New York City Metropolitan Area, USA Location
Full Time Job Type
Salary Competitive


Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: from Rihanna, Megan Thee Stallion, J. Cole, and Big Sean to Kyrie Irving, LaMelo Ball, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. Roc Nation houses a TV/Film Division, which won a 2018 Peabody for the docu-series “Time: The Kalief Browder Story” and the critically acclaimed “Rest In Power: The Trayvon Martin Story.” Roc Nation has partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, redefining the business of entertainment.

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