The Orchard is an independent music and video distributor specializing in comprehensive digital strategies for content owners. We partner with companies of all sizes, from major independent record labels to management firms to production companies, to make their music and videos available across more than 660 digital and mobile outlets in 75 countries, as well as physical retailers across North America and Europe.
We work with our clients to maximize their revenue through pricing strategies and sales promotions, provide the latest and greatest digital marketing tools, and offer products like sophisticated sales analytics to help them run their businesses efficiently and effectively.
The ideal candidate’s specialty lies in creating and executing strategic digital marketing campaigns designed to generate publicity and awareness, build audiences, engage fans, and drive sales and revenue for new releases and catalogue titles. The ideal candidate will come from a label or distribution background, have an exceptional understanding of the digital space; release strategy, social networks, advertising platforms, re-marketing, ROI and a keen interest in keeping up with the latest tech trends and changes within the industry.
Create and execute creative digital marketing campaigns for assigned labels, artists or Artist Services department.
Understand and manage online advertising campaigns (Facebook, Twitter, Google Ads etc.), create KPI reports and evaluate client ROI.
Develop and manage social media communication, optimisations, and online promotions generating exposure and valuable fan interaction.
Prioritise requests for interactive support, set parameters for engagement and provide on-going, clear project communication internally and externally.
Use and evaluate tech tools and apps to enhance campaigns and reach specific goals for a given release.
Inform the team’s understanding of the fast-paced, dynamic world in which fans interact with music online.
Minimum 3 years experience in digital marketing and/or digital advertising (music experience preferred)
Good knowledge of leading digital advertising platforms (Facebook, Google Ads etc)
Basic Photoshop, HTML and video editing software experience is required
An understanding of what remarketing is and how it can be used to strengthen a digital marketing campaign
Excellent oral and written communication skills, English required with a second language desirable
In-depth understanding of social media and the current digital retail landscape
Familiarity with G Suite and project management software a plus
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